Cookery school, Swinton Park. SA


Lanchester Group.

The Lanchester Group is family business – built from nothing in three decades to a multi-million pound world leader. The group comprises the original Lanchester Wine Cellars, begun by Managing Director Tony Cleary at his home in the County Durham village of Lanchester three decades ago, Greencroft Bottling, Lanchester Gifts (a gifts and hampers business), and Lanchester Energy. Greencroft Bottling is the largest employer, in the group, accounting for most of more than 200 staff at the huge, modern headquarters at Annfield Plain, near Consett. Thanks to the efforts of the newest division, Lanchester Energy, the group is on target to fulfil Tony's ambition of becoming the world's first "carbon-negative" bottling company.

This has been achieved through a combination of on-site electivity generation, through turbines and solar panels, and through investment in making Greencroft among the most modern bottling plants in Europe or indeed the world.

At this site, high on the Durham plateau, wines arrive in bulk shipments from the New World for bottling for the UK or for sealing in high-efficiency Tetra Packs, which Tony says represent the future for high-quality energy-efficient wine.

What we do.

Tony Cleary used to say that the Lanchester Group – with its £30 million-plus turnover and 200-plus workforce – was County Durham's "best kept secret". The challenge for Gravity – in a short project spanning 2012 and 2013 – was to change that, specifically by highlighting the company's green energy drive. A focussed PR campaign, geared towards maximising the group's exposure in regional media, trade press and energy circles has well and truly brought Lanchester Group out of the closet, with regional TV and radio coverage, alongside extensive print media exposure.


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